We Card

We Card Program 2025

The We Card Program is a national non-profit organization focused on ensuring that age-restricted product retailers are fully educated, trained and prepared to identify-and-deny underage purchase attempts. 

We Card in-store education materials and signage:  Order materials at store.wecard.org or call 800-934-3968.

We Card eLearning Center:  Train newly-hired employees and veteran employees with Employee, Refresher & Manager training courses.  We Card uses interactive and engaging exercises, simulations and evaluations to teach and test responsibly retailing age-restricted products. Available at wecard.org/GetTrained

NECSEMA members get 25% off of We Card Training thru 12/31/25.  Get retail employees trained to be responsible retailers.  When purchasing the training, use Discount Code:  NECSEMA25 at checkout to get 25% off.

NECSEMA proudly supports We Card’s retailer training and educational programs. Check out We Card’s resources -- from in-store signage and summaries of state law and FDA requirements of retailers to online training for store cashiers. Visit www.wecard.org